Director of Marketing
Headquarters: San Francisco, CA
*Our positions are fully remote and to ensure compliance with all applicable labor laws, are open to U.S.-based applicants only. In general, we are not hiring in Washington state, Oregon state, San Francisco, or New York.*
What We Do
We make websites easier to use. Through a scientific method of determining which site improvements result in actual performance improvements, we replace the old way of designing sites through gut feel and management opinions with designing sites through data. Tactically speaking, clients come to us for both strategic direction and to supplement their internal teams.
Director of Marketing
Director of Marketing will develop and execute a cohesive marketing strategy, using data and insights, content and other business elements to increase new client acquisition for CROmetrics. This individual will assist in guiding the company’s brand identity and consistently communicating across all channels and touchpoints.
The ideal candidate is a self-starter, digitally savvy and thrives within a fast-paced environment. Combining strategic thinking, operational excellence and creativity, the candidate will develop, execute and scale processes and programs. The ability to partner with cross-functional teams (e.g. sales; product management and engineering) and a passion for data and measurement to drive business results will be critical for success in this role.
- Build and oversee marketing strategy designed to increase new client acquisition and create marketplace recognition
- Plan, manage and execute day-to-day marketing initiatives across Website, CRM/Email, Social, Search, Partner, Event and Podcast channels, with focus on content production and syndication and thought leadership
- With key stakeholders, help guide brand identity and convey a consistent voice and tone
- Lead marketing creative development
- Create supporting collateral to assist with sales and account management
- Develop KPIs and analytics to track against goals
- Build, maintain and reconcile a marketing budget
- Develop and manage designer relationships
Who we’re looking for
Our most successful candidates have the following skills/experience/traits:
- 10 years of experience in digital marketing
- 5 years experience building marketing programs for a B2B sales organization
- Well-written storyteller in presentations and decks
- Strong project management with exceptional attention to detail
- Proficiency in Google Analytics and CRM programs including MailChimp
- Highly motivated individual capable navigating in a growth-oriented and evolving environment
- Life-long learner
We’re a remote company. We are spread out all over the country and enjoy the flexibility remote working affords. Want to go on a mountain bike ride in the middle of the day? Cool, don’t forget your helmet! Need to pick the kids up from school? Nice, you’ve got parent of the year in the bag. We stay connected through Slack and workcations, including one annual trip that is funded by the company.
Our engineers value elegant code, but move fast. We’re writing code that runs on top of existing websites. Some tests only run for a few days before disappearing (though some do so well they become a permanent part of the client’s site). If “minimum viable product” isn’t in your lexicon, you aren’t a good fit.
Communication is critical. We’re a remote company. That makes communication — including writing and reading comprehension — extremely important. You’ll work closely with engineers, designers and writers. This is not a simple “write specs and close tickets” gig. Successful applicants enjoy the process of defining and clarifying specs, documenting processes, improving processes, seeing their ideas and work affect millions of users, and uploading custom emoji to Slack.
We’re relentlessly focused on our client’s happiness. The PM is a client-facing role. Managing a client relationship virtually takes a different type of skill set – the PMs have to be both a strategic partner, the customer (represented by the data), teacher and project manager over the phone/email/Slack, all while delivering an exceptional level of service. This type of interaction is not for everyone, and we completely understand. It’s not easy!
We are not perfect. A the core of experimentation is the lesson to be learned from the test, whether a win, loss or inconclusive. We extend this concept to everything we do by setting the bar high for our team and fostering an environment of radical candor and constant learning.
- Read more about our culture and core values on our culture page.
A unique hiring process – we pay you to interview
We’ve found that the best candidates shine most when they are able to participate directly with the team and show their skills in action. This does require some work from you, so we’ll pay you to join the team during a “paid interview”.
Assuming your application exceeds expectations, we will reach out to schedule a few informal conversations with our team to learn more about you, and provide an opportunity for you to ask questions of us. If all goes well for both you and CROmetrics, we will hire you for a paid interview where you start working with us for approximately one week (12-15 hours max) as a 1099 contractor. This can be done on the side of your current full-time job so there is less risk to you.
If both parties like working together, we expand the relationship into a full time W2 role. If not, we go our separate ways and both sides “won” in the deal.
To apply: Apply now through this form: https://airtable.com/shrDsjeiQTHOMUSpo
Listing Source: https://weworkremotely.com/remote-jobs/crometrics-director-of-marketing